Keyword promotion is the process of installing your app using specific keywords that users utilize to find it. These keywords can be words or phrases representing search queries that lead users to search for your app.
Additionally, keywords play a crucial role in app optimization (ASO). The more keywords you include in your app's description, the higher the chances that users will discover and install your app. This highlights the importance of selecting the right keywords.
You should leverage keyword install traffic to directly influence your app's ranking. This means that as users install your app through these keywords, its ranking for those keywords improves.
Furthermore, this strategy helps users find your app more quickly, as it will appear at the top of the search results. Ultimately, you can enhance your app's ranking more rapidly and gain numerous organic installs shortly after your app is launched on the Google Play or iOS App Store.