ASO Common Issues
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How to Choose Keywords for ASO Optimization
2025-01-03
How to Choose Keywords for ASO Optimization
In App Store Optimization (ASO), the selection of keywords is crucial because it directly affects the visibility and download rates of an application. The right keywords can not only enhance the app's ranking in search results but also attract target users. Here are some effective methods and steps for choosing keywords for ASO optimization.
1. Identify Effective Keywords
The first step in selecting keywords is to identify "effective keywords." This involves performing basic heat filtering. Generally, it is recommended to choose keywords with a search volume greater than 4605, as these words are searched at least once a day on average. By analyzing the keyword heat in the app store, you can find effective keywords suitable for your application.
2. Rough Selection of Keywords
After identifying effective keywords, the next step is to perform a rough selection. This stage primarily focuses on the relevance of the words, extracting 100 to 200 words from the effective keywords. The process of rough selection is also known as "keyword expansion," and you can use some ASO tools to help expand and filter highly relevant keywords.
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Relevance: Ensure that the selected words are closely related to the app's functions and the needs of the target users.
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Expansion Tools: Utilize tools like UPUP to help expand and analyze related vocabulary.
3. Fine Selection of Keywords
From the 100 to 200 words identified in the rough selection, further refine them to select the final set of keywords that fit within 100 characters. During this fine selection process, consider your understanding of the product and specific rules. This process should take into account several aspects:
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Heat Range: Choose words based on their heat range. For niche applications, you might select some lower-heat words; for popular recommendations, you can pile up on popular words.
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Predict Ranking: When updating selected words, estimate the potential ranking and traffic for the new selections.
4. Analyze Competition Level
When selecting keywords, it's also important to consider the level of competition. The higher the competition for a keyword, the greater the cost and difficulty of subsequent optimization. Therefore, it is advisable to initially choose some less competitive keywords for optimization, making it easier to achieve good rankings.
5. Grouping and Categorization
Once you have determined your secondary keyword pool, you can categorize and group these words. The purpose of grouping is to combine individual keywords into coherent phrases to make full use of the 100 characters and cover as many keywords as possible.
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Benefits of Grouping: By combining strongly related phrases, search engines can better recognize them and improve rankings.
6. Final Testing and Adjustment
After completing your tertiary keyword pool, the final optimization involves testing the heat, relevance, and competition level of the selected keywords. This step ensures that the chosen keywords can truly add value to ASO optimization.
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Heat Testing: The final keyword pool formed after testing will be your ultimate keyword set; these words should possess good heat and relevance.
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Optimization Testing: Conduct ASO optimization with your ultimate keyword set, observe results, and regularly update your keyword pool.
Conclusion
Choosing appropriate keywords for ASO optimization is a systematic process that includes identifying effective keywords, rough selection, fine selection, analyzing competition levels, grouping and categorization, as well as final testing and adjustment. By following these steps, you can ensure that your selected keywords effectively enhance your application's visibility in stores, thereby attracting more users to download it. Throughout this process, flexibly utilizing various tools and strategies will help achieve optimal results.
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