How to Find The Right ASO Keywords for Your App

How to Find the Right ASO Keywords for Your App

Three Stages of Keyword Optimization

1. Early Stage: If your app has a limited keyword inventory, initially focus on long-tail keywords. These keywords have considerable heat but low competition, precisely catering to the needs of target users. For example, a fitness app could target phrases like "Office Worker Indoor Fat-Loss Workout Plan App". Based on coverage optimization, gradually accumulate advantages. As app traffic grows, introduce competitive and industry keywords to enhance competitiveness.
2. Mid-Stage: Based on early search investigation results, lock in keywords with outstanding performance and focus on them. Replace underperforming keywords with industry terms and competitor keywords. Through multiple rounds of fine screening and adjustments, continuously expand keyword coverage.
3. Mature Stage: At this point, keyword coverage and traffic absorption reach a certain level, shifting the focus to improving keyword rankings. Leverage tools like integral walls to focus on popular keywords, such as those reflecting user preferences, behavioral characteristics, and functional attributes, weaving a keyword matrix tailored to your app.

II. Precisely Targeting Keywords

1. Ensure Relevance: Keywords must closely relate to your app and users. Keywords with attractive rankings but unrelated to your product will attract traffic that is difficult to convert into downloads, making them futile.
2. Analyze Competitors: Identify potential users and competitors, search for competitors in the app store rankings, and compile a broad keyword library containing potential associations. Different ASO tools offer varying recommendations, requiring manual screening to filter out usable keywords.
3. Diverse Mining Channels: The app name often contains important keywords, serving as an optimization entry point. Incorporate high-traffic, high-difficulty keywords to boost weight. Study competitor app descriptions, even though store algorithms may not fully consider them for ranking, as they may contain potential keyword clues. High-rated content from competitors, especially five-star reviews, often contains keywords reflecting users' direct needs. Google Trends provides keyword search volume trends and suggestions to aid in keyword selection.

III. Selecting High-Quality Keywords

IV. Keyword Layout and Application

1. iOS System: The Apple App Store only allows two opportunities for keyword insertion. It is recommended to prioritize placing the most optimal keywords within the 50-character long title, which holds higher ranking efficiency than the 100-character keyword field. If the title is already utilized, there is no need to repeat the keywords in the keyword field. Fill the remaining keywords into the field, separated by commas, without leaving any spaces.
2. Google Play Store: Keywords can be inserted in the title, short description, and long description. Similarly, prioritize placing the primary keywords in the 50-character title, and distribute the remaining keywords across the short and long descriptions. Ensure that each keyword appears at least three times to compete for a higher ranking.

V. Continuous Monitoring and Maintenance