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Breaking News! Apple Implements EU Regulations, and a Large Number of Apps Removed from App Store for Failing to Provide Trader Information
2025-02-19
Breaking News! Apple Implements EU Regulations, and a Large Number of Apps Removed from App Store for Failing to Provide Trader Information
According to the latest news on February 19th, Apple has officially notified app developers that, in accordance with the "Trader Identification" clause in the EU's Digital Services Act (DSA), a number of non - compliant apps have been urgently removed from the App Store. This action not only highlights Apple's strict implementation of EU regulations but also sounds a compliance alarm for the entire app development industry.
Since its entry into force, the EU's Digital Services Act (DSA) has been committed to building a more transparent and secure digital ecosystem. Among them, the "Trader Identification" requirement, as a key clause, mandatorily stipulates that apps providing goods or services on digital platforms must provide detailed trader identification information to the platform. This information includes, but is not limited to, the legal name of the enterprise, the actual business address, valid contact information, etc., aiming to ensure a high degree of transparency and traceability for every in - app transaction.
Apple's implementation of the new regulations has led to the removal of apps across a wide range of areas, including e - commerce shopping, service bookings, online education, and other popular sectors. Many developers were caught off - guard when they received the notice from Apple, as preparing and submitting compliant trader identification information requires time and effort. During this period, the apps cannot be displayed in the App Store, which undoubtedly has a direct impact on business operations.
Apple clearly instructed developers in the notice that they must complete the information submission and verification process required by the DSA as soon as possible. Only in this way will the apps have the opportunity to be re-listed. For apps newly submitted to the App Store, Apple will also conduct strict checks during the review process and will firmly reject apps that do not meet the "Trader Identification" requirements.
Senior industry analysts pointed out that although Apple's move has caused some short - term troubles for some developers, from a macro perspective, it helps to purify the digital market and enhance consumers' trust in in - app transactions. However, some industry insiders have expressed concerns. For small developers with limited funds and manpower, meeting such stringent regulatory requirements may face many challenges, which may, to some extent, slow down the pace of innovation.
At present, Apple has not disclosed the specific number of apps removed this time. But it is certain that with the full implementation of the EU's Digital Services Act, other digital platforms will also face similar compliance tests one after another. The entire digital industry is at a crossroads of change. In the future, compliance will become a key factor in the survival and development of apps.
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